Zero Day Magazine
01 — Challenge
Our aim with Zero Day Magazine was twofold.
Position Alert Logic as a knowledge leader in the cybersecurity space
Generate new and up-to-date content in a rapidly changing cybersecurity landscape, for the purposes of acquisition and customer engagement
02 — Process
In order to create a quarterly magazine, we would need to build an aggressive and thorough production process.
With my background in publishing, I was able to do just that.
This was a massive undertaking, so collaboration was key to our success. We started with outreach--contacting industry experts across the US and UK, reaching out to our partners for advertising opportunities and editorial contributions, and bribing our coworkers down the hall with donuts. With enough gentle nudging, we were able to obtain a mass of quality content and partner ads to fill the magazine.
All design and layout were done in-house, and we were able to meet our launch deadline and debut Zero Day Magazine at the 2015 RSA Conference in San Francisco, where we included it as an incentive to obtain new prospect contact info.
Zero Day Magazine, Spring 2016
Through this content initiative, we generated a subscription list of over 2,000 potential leads, and contributed to an estimated 10% increase in qualified lead generation within the first 2 quarterly issues.
+2000
net-new prospects across first 2 issues
+46
individual pieces of content created for use in multiple campaigns
+15
new relationships built with content contributors
11
red pens exhausted throughout the copyediting process